WHO WE ARE
Herbst & Associates BlueStar
Martin Herbst is the founder and Chief Solutionist of Herbst & Associates Bluestar, a financial advisory firm he launched after starting his career 25 years ago with a clear vision: to deliver exceptional, personalized financial planning solutions. From the beginning, his goal has been to make financial planning understandable to everyone. Under his leadership, the firm has grown into one of the most respected names in the Sanlam network, earning multiple international quality awards — including the highly coveted Adelaar 3-star award. This success is supported by a dedicated team of professionals who share Martin’s commitment to client service and financial excellence, working behind the scenes and alongside him to turn that vision into reality. Recognized as Sanlam’s No.1 Financial Advisor in 2022 and 2025, Martin has built a career defined by excellence, consistency, and client-centric innovation.
MEET THE TEAM
Your financial experts
Business Manager
Renee Wassermann
Financial Solution Analyst
Brink Botha
Client Care Solutionist
Denise Barnard
Financial Solution Analyst
Megan Britz
Brand Solutionist
Nicola De Bruin
Wealth Solutionist
Calvin Boonzaier
Client-Experience Solutionist
Frans Legodi
Accounts Solutionist
Rita Strauss
Wealth Solutionist
Alex Palin
Client Care Solutionist
Marli Du Preez
Financial Solution Analyst
Rudolph Janse Van Vuuren
OUR PROCESS
How we help you
PRODUCTS AND SERVICES
What we offer
Severe Illness Cover
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