Sanlam Financial Planner
Shaun Ruth
About me
With a career in Financial Services spanning more than 35 years, I have dedicated my professional life to helping individuals, families, and businesses make informed financial decisions and achieve lasting financial security. My journey began in 1988 when I entered the Financial Services industry and completed my ILPA qualification, later being admitted as a Fellow of the Institute of Life and Pensions Advisors (FILPA). Early in my career, I gained valuable leadership experience through various management roles before establishing my own brokerage in 2000. For over a decade, I successfully built and led a specialist practice focused on Investments, Employee Benefits, and Business Assurance. This entrepreneurial experience provided me with deep insights into the financial needs of both private and corporate clients, while reinforcing the importance of trusted, long-term relationships. In 2013, I returned to the corporate environment in a Regional Management role with a leading investment company before joining Sanlam as Business Manager for the Eastern Cape. In this capacity, I was responsible for leading a team of managers, administrators, and financial advisers, providing strategic direction and support across a large and diverse region. Having enjoyed a rewarding career in both advisory and leadership roles, I have chosen to return to my true passion: working directly with clients. As a Certified Financial Planner and Investment Specialist, I am committed to providing objective, professional advice tailored to each client's unique circumstances, goals, and aspirations. I believe that successful financial planning is built on trust, expertise, and a genuine understanding of what matters most to each client. My mission is to help clients navigate financial complexity with confidence and create strategies that support their long-term financial wellbeing. Experience, integrity, and personal service remain at the heart of everything I do.
My interests
- While my career has always been important to me; my greatest pride and joy is our family
- Although our sons now live in different parts of South Africa and abroad; family remains at the centre of my life
- and I cherish every opportunity we have to spend time together
- I am also an enthusiastic sports and fitness participant
- Regularly playing padel
- Mountain biking
- Taking part in weekly Parkrun events
- These activities provide the perfect balance to my professional life and help me stay energized
My qualifications & recent awards
Qualifications
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ILPA (Life Insurance)
Awards
Sanlam Iron Eagle
Recognizes emerging excellence. This award is presented to advisers who demonstrate strong foundational performance and a clear commitment to client value and long-term success.
PRODUCTS AND SERVICES
What we offer
Severe Illness Cover
Helps cover the unexpected costs of a dread disease, leaving you to focus on your health.
TOOLS & CALCULATORS
Explore resources to help you connect with a financial adviser.
CAMPAIGNS
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