Sanlam Financial Adviser
Gerrie Van Eeden
About me
About Me I help South Africans make confident financial decisions by providing clear, practical, and personalised financial advice. Whether you’re protecting your family, planning for retirement, or building long‑term wealth, my goal is to give you the clarity and confidence you need to move forward. Financial planning is not about products — it’s about people. I take the time to understand your goals, your challenges, and your priorities so we can build a plan that truly fits your life. How I Can Help You I offer holistic financial advice across the full spectrum of personal and business needs: Personal Financial Planning Life cover and income protection Disability and severe illness benefits Retirement planning and preservation Investment planning and wealth creation Education planning Estate and legacy planning Business Solutions Business assurance Key person cover Buy‑and‑sell agreements Employee benefits My approach is transparent, relationship‑driven, and focused on long‑term financial wellbeing. My Commitment to You I believe every client deserves advice that is: ✔ Clear No jargon. No confusion. Just practical guidance. ✔ Honest Your needs come first — always. ✔ Personal Your financial plan should reflect your life, not a template. ✔ Ongoing Financial planning is a journey. I walk it with you. Why Work With a Sanlam Adviser? As part of Sanlam and Johnston BlueStar, I have access to industry‑leading tools, research, and product solutions. This allows me to offer advice that is: Independent Well‑researched Tailored to your goals Backed by one of South Africa’s most trusted financial institutions Let’s Start Your Financial Journey Whether you’re reviewing your current plan or starting from scratch, I’m here to help you build a future defined by financial confidence. Get in touch to book a consultation.
My interests
- Off-road driving and training
- Event organising
- Camping
- Golf
- Carpentry
My qualifications & recent awards
Qualifications
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Bachelor of Arts
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National Certificate in Wealth Management
Awards
Sanlam Eagle Membership
Acknowledges advisers who are established professionals and trusted members of our community. This recognition reflects a commitment to upholding high standards of service and maintaining strong client relationships as part of our network.
PRODUCTS AND SERVICES
What we offer
Severe Illness Cover
Helps cover the unexpected costs of a dread disease, leaving you to focus on your health.
TOOLS & CALCULATORS
Explore resources to help you connect with a financial adviser.
CAMPAIGNS
Discover more
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