Willie Bronkhorst - Sanlam Financial Adviser | Istima BlueStar | Pretoria

About me

I matriculated in 1983 and went on to study for a BCom (Honours) in Marketing at the University of Pretoria. My career has included international experience as a Trade Representative in Santiago, Chile, where I served for four years, gaining valuable expertise in international trade and business relations. As a passionate athlete, I achieved remarkable success in middle-distance running, becoming the Chilean 3000m Steeplechase Champion for three consecutive years. My dedication to athletics continued throughout my life, earning me South African Masters Athletics Colours in Athletics in 2013. Committed to developing young talent, I also served as a middle-distance coach at Afrikaanse Hoër Meisieskool for three years, mentoring and inspiring aspiring athletes. My diverse background combines academic achievement, international business experience, competitive athletic excellence, and coaching leadership, reflecting a lifelong commitment to performance, discipline, and personal development. I am a dedicated Financial Adviser who strives to provide sound financial advice and professional service to my clients. I am passionate about helping people make informed financial decisions, recognising that quality advice can have a profound and lasting impact on their financial future and overall well-being. Outside of my professional and sporting pursuits, I enjoy travelling abroad, spending quality time with my wife, two children and two grandchildren, and maintaining an active social life that includes a love for dancing over weekends. I am an avid sports fan, particularly of rugby and athletics, and enjoy reading biographies of influential people and keeping abreast of developments in social media platforms. I believe that success is built on discipline, continuous learning, meaningful relationships and helping others achieve their goals, whether in finance, sport or life.

My interests

  • Competing in masters’ athletics yourself
  • Coaching masters and senior athletes
  • Dancing over weekends - a fantastic combination of physical activity; coordination and social enjoyment.

My qualifications & recent awards

Qualifications

  • Graduation B.Comm. Hons. (Marketing Management)

Awards

Sanlam Eagle Membership

Acknowledges advisers who are established professionals and trusted members of our community. This recognition reflects a commitment to upholding high standards of service and maintaining strong client relationships as part of our network.

PRODUCTS AND SERVICES

What we offer

Insurance Solutions icon
Insurance Solutions

Get insurance cover with expert guidance from our team.

Gap Cover icon
Gap Cover

Stay financially protected when medical costs fall short - learn more here.

Sanlam Health Solutions icon
Health Solutions

Let us help you decide on the right medical aid solution for you.

Disability Cover icon
Disability Cover

Financial support through a lump-sum payout if permanent disability occurs.

Cancer Cover icon
Cancer Cover

Sanlam Cancer Cover offers a cash payout to help cover cancer-related costs.

Severe Illness Cover icon
Severe Illness Cover

Helps cover the unexpected costs of a dread disease, leaving you to focus on your health.

Income Protection icon
Income Protection

Sanlam Income protection protects you and your family against temporary and permanent illness or disability with a monthly payout that helps support your current lifestyle.

CAMPAIGNS

Discover more

BLOGS

Latest insights from our blogs.