Authorised Principal
Ebrahim Aboobaker
About me
With experience in the financial services industry since 2016, I help individuals, families, and business owners make confident financial decisions that secure their future and protect what matters most. As an Authorised Principal with Sanlam and holder of a National Certificate in Wealth Management, I specialise in personal insurance, retirement planning, and business risk solutions. My mission is simple: to guide you toward financial clarity, stability, and growth. Whether you are planning for retirement, protecting your loved ones, or ensuring your business is covered against unexpected risks, I offer tailored financial advice that aligns with your goals and values. Clients choose to work with me for my honest approach, strong product knowledge, and commitment to long-term relationships not just transactions. I believe that true financial planning is about more than policies and portfolios. It is about building a life worth living, backed by financial freedom and peace of mind. Let's build a secure financial future together.
My interests
- Sport
- Outdoors
- Family
My qualifications
Qualifications
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Higher Certificate in Financial Planning
PRODUCTS AND SERVICES
What we offer
Severe Illness Cover
Helps cover the unexpected costs of a dread disease, leaving you to focus on your health.
TOOLS & CALCULATORS
Explore resources to help you connect with a financial adviser.
CAMPAIGNS
Discover more
BLOGS
Latest insights from our blogs.
Financial Planning
Why East Asia deserves a bigger place in global portfolios
As global markets evolve, East Asia is emerging as a key driver of innovation and economic growth. Find out why the region could be an important addition to a well-diversified portfolio.
Financial Planning
Working through cancer: Support today, financial confidence for tomorrow
No one can predict a cancer diagnosis, but financial preparation can help you navigate the challenges it may bring. Learn how to build greater financial confidence for the future.
Financial Planning
Your tax debt can delay your family’s inheritance
Did you know unpaid taxes can halt estate administration? Find out how tax debt delays inheritance payouts and how to safeguard your loved ones' future.
Insurance
Can you trust AI-powered health tools with your health?
AI-powered health tools offer valuable insights into your wellbeing, but healthcare experts stress the importance of combining technology with professional advice.
Retirement
Building a retirement that lasts: Spend smartly and invest wisely
Learn how disciplined withdrawals, smart asset allocation and effective risk management can help sustain your retirement income, protect against inflation and support long-term financial security.
Insurance
Navigating cancer in the workplace: what to do and how to provide support
A cancer diagnosis can affect more than your health. It can impact your work, finances, and daily routine. Discover practical guidance for navigating the workplace with confidence while managing treatment, recovery, and wellbeing.
Retirement
Retirement planning: when the maths doesn’t math
Retirement planning isn’t just about numbers. Learn how timing, compound interest, savings rate and advice shape a realistic, confident retirement.
Financial Planning
Why debt feels endless and how to end it #debtawareness
Debt can be useful in moderation, but too much can trap you in a cycle. This blog shares practical ways to regain control, break free from over-indebtedness, and take confident steps toward a healthier financial future.
Financial Planning
The role of beneficiary funds in preparing young adults for financial independence
Secure your family's future with essential estate planning tips for dads. From wills to guardianship, learn the key steps to safeguard your legacy.
Financial Planning
Why it’s time to talk to your parents about their will
Starting a conversation about your parents' will can be tough. Discover practical steps to talk to aging parents about estate planning and inheritance.
Financial Planning
What The Polygamist teaches us about family affairs
The Polygamist highlights the importance of estate planning in complex family structures. Learn how wills, inheritance and succession laws affect polygamous families.
Financial Planning
No ring, no rights – what every unmarried couple should know
More couples are choosing to live together without marrying. Understand the inheritance risks and estate planning steps every unmarried couple should take.