Sanlam Financial Planner
Elsie Cross
About me
I am a Financial Adviser at Midfokus BlueStar based in Witbank and Middelburg, Mpumalanga. I have 13 years of experience in the financial services industry. Together with my team at Midfokus BlueStar, authorised by Sanlam, we compile a solution that specifically caters for all your unique financial needs. I invite you to experience the way we help you plan for your financial future.
My interests
- Bird watching
My qualifications & recent awards
Qualifications
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National Certificate in Financial Planning
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National Certificate in Wealth Management
Awards
Sanlam Silver Eagle
Given to advisers who have demonstrated a commendable level of success and reliability. This award reflects growing influence, professional maturity, and a strong commitment to clients.
13 LIMRA International Quality Awards
This annual award recognises professionals demonstrating high standards of quality, service, and professionalism in the insurance industry across the globe.
PRODUCTS AND SERVICES
What we offer
Severe Illness Cover
Helps cover the unexpected costs of a dread disease, leaving you to focus on your health.
TOOLS & CALCULATORS
Explore resources to help you connect with a financial adviser.
CAMPAIGNS
Discover more
BLOGS
Latest insights from our blogs.
Financial Planning
Why East Asia deserves a bigger place in global portfolios
As global markets evolve, East Asia is emerging as a key driver of innovation and economic growth. Find out why the region could be an important addition to a well-diversified portfolio.
Financial Planning
Working through cancer: Support today, financial confidence for tomorrow
No one can predict a cancer diagnosis, but financial preparation can help you navigate the challenges it may bring. Learn how to build greater financial confidence for the future.
Financial Planning
Your tax debt can delay your family’s inheritance
Did you know unpaid taxes can halt estate administration? Find out how tax debt delays inheritance payouts and how to safeguard your loved ones' future.
Insurance
Can you trust AI-powered health tools with your health?
AI-powered health tools offer valuable insights into your wellbeing, but healthcare experts stress the importance of combining technology with professional advice.
Retirement
Building a retirement that lasts: Spend smartly and invest wisely
Learn how disciplined withdrawals, smart asset allocation and effective risk management can help sustain your retirement income, protect against inflation and support long-term financial security.
Insurance
Navigating cancer in the workplace: what to do and how to provide support
A cancer diagnosis can affect more than your health. It can impact your work, finances, and daily routine. Discover practical guidance for navigating the workplace with confidence while managing treatment, recovery, and wellbeing.
Retirement
Retirement planning: when the maths doesn’t math
Retirement planning isn’t just about numbers. Learn how timing, compound interest, savings rate and advice shape a realistic, confident retirement.
Financial Planning
Why debt feels endless and how to end it #debtawareness
Debt can be useful in moderation, but too much can trap you in a cycle. This blog shares practical ways to regain control, break free from over-indebtedness, and take confident steps toward a healthier financial future.
Financial Planning
The role of beneficiary funds in preparing young adults for financial independence
Secure your family's future with essential estate planning tips for dads. From wills to guardianship, learn the key steps to safeguard your legacy.
Financial Planning
Why it’s time to talk to your parents about their will
Starting a conversation about your parents' will can be tough. Discover practical steps to talk to aging parents about estate planning and inheritance.
Financial Planning
What The Polygamist teaches us about family affairs
The Polygamist highlights the importance of estate planning in complex family structures. Learn how wills, inheritance and succession laws affect polygamous families.
Financial Planning
No ring, no rights – what every unmarried couple should know
More couples are choosing to live together without marrying. Understand the inheritance risks and estate planning steps every unmarried couple should take.